> For the complete documentation index, see [llms.txt](https://glossary.ecsa.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://glossary.ecsa.io/medium.md).

# Medium

Marshall McLuhan (1964) famously said: The message of any new medium is the change of scale or pace or pattern it introduces to human affairs. We ask: What is the message of economic media? What change of scale or pace or pattern it introduces to human affairs?